Internal Project: Legal website increase organic traffic by 99% with On-page SEO only

Description

At Crawler.agency we love to build new internal projects to test new SEO strategies and get data from them to improve our SEO services and share information with the SEO community.


Last March 1st we developed a legal docs-based website, in the first deploy this website will provide free Spanish legal docs to LATAM and Spain users. Then the project will include English and Italian languages progressively, the main idea is to target more regions helping millions of users around the globe.We started the project by creating 25 articles, all articles are based on legal docs (forms and documentation) in Argentina, then we moved forward to Chile, Peru, and more South American countries. With only content and On-page SEO, we started to see ranking fluctuation and after the 2nd week, the project started to receive some organic traffic.

User Intent

When people read about user intent, many of them believe that 2,000 words article is the key, which is wrong, at least from my point of view. Today, Google can understand perfectly if users are happy with the results that SERPs provide, websites on the top ranking have to make sure to provide a correct answer with the right structure.


Think about... if you're searching for "Online Calculator" I bet you that you don't want to read 300, 500, or 2,000 words articles. What you want to find is an online system that lets you create equals, that's it.
Using that methodology is how we decide how to start an SEO strategy, our focus is based on user intent, trying to provide the best answer and user intent to all your potential customers. 
Using that methodology is how we decide how to start an SEO strategy, our focus is based on user intent, trying to provide the best answer and user intent to all your potential customers. It'll also save resources since we'll spend time on what is important to increase visibility and reach your target organic audience.

The Project Still Increasing

Since June 1st the project formularios.wiki has better organic traffic metrics, the trend tells us that it'll keep growing, we track the user intent with analytical tools such as Google Analytics and Hotjar, to make sure that new content follows standards and users are happy with it. 99% of the traffic obtained comes from the organic channel, each month int increase more than 100%, without links.  data-preserver-spaces="true">Of course, Link building still important in 2021, and it'll probably still in a near future. However, I believe that SEO has changed a lot, today SEO is about user intent, provide people what they want to find and not what we believe they want, by using data.

Our Highlights

User Engagement +17%
Organic Traffic +99%