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Blog How Local SEO Can Help To Buzz Your Business Visibility

Today there are many ways to improve your business visibility, however, one of the best are all those profiles that let you customize your business products or services.

Local searches are qualified as high-quality traffic, since most of those searches are focused on buy intention, for example when someone searches for “Hotels near to me” that person’s search intention is for a place to rent a room, so we can say that the intention is clear…the users wants to rent a room, that’s why it’s important to be on first results.

Said that we can highlight services like Google My Business (GMB) to improve local business visibility, GMB is a free tool that let business owners have a profile on Google Search Results (SERPS) on GMB your business can upload location, contact info, images, products, services, and they have recently added live messages.

According to an SEO study created by socialmediatoday.com, 46% of all searches are seeking local information, that’s why if you have a local business such as Car Rental, Hotel, Restaurant, etc. your business has to be on Google My Business.

At this point, we can say that if your business isn’t optimized for local search, you could be missing out on potential customers who are ready to shop in your area. In short, local SEO is critical if you want your business to stay relevant.

Improve your Google My Business Profile

As we mentioned, GMB is a free tool that local businesses can use to improve their organic visibility, however, and even when Google provides its tool as a free resource, you’ll need to optimize and keep updating it to keep your business relevant for users, you can do it by yourself or hire a professional Local SEO expert to help you out.

If you decide to go by yourself, make sure to…

  1. Verify your GMB Profile
  2. Make sure to provide your Business Name
  3. Upload business, products, or services real images, avoid online stock images.
  4. Download GMB App to receive real-time messages
  5. Keep your users update with new posts and promos
  6. Replay users inquiries and reviews
  7. Keep your open hours updated, it’s highly important

If you need more information on how to optimize your GMB profile, feel free to contact us, our team can help you by providing a professional service.

Author Details

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Russ Madrigal
Technical SEO & Web Analytics. Involved in SEO since 2009, I love to learn and share knowledge.